The Nosoli Group probably rings a bell. In fact, it's no more and no less than the No. 1 bookstore group in France. It owns two of the most famous bookstores in France, Le Furet du Nord and Decitre. In these bookstores, you'll be answered by reading enthusiasts. After all, who better to advise you than book lovers? With their expert advice and voices, they're sure to find the next best thing in your library.
Le Furet du Nord and Decitre: Why are these bookstores turning to audio?
Le Furet du Nord and Decitre are two extremely popular bookshops, where you can find millions of different books, both in physical stores and on their websites.
E-commerce has become a strategic axis for book sales. But there's a problem. Publishers choose the same descriptive text for each book they sell. Customers therefore find exactly the same product description on every marketplace. How can you attract readers' interest by simply using a sober, unoriginal description with no personality? So the two bookstores decided to set themselves apart from their competitors. Ekoo was the perfect solution for them, and they understood!
It's hard to judge a book by its cover. So, to find out if it's right for you, you ask a book lover for their opinion. But, once again, it's not that simple. Sales clerks aren't always available, and customer reviews on the Internet are generally underdeveloped. And to top it all off, advice can get lost. That's where Ekoo comes in! By giving booksellers a voice! How do you put it? Well, with the help of audio. With audio, the word of an enthusiast can be preserved indefinitely, providing information to customers both in-store and on the e-commerce site.
A collaboration between the Ekoo team and Le Furet du Nord
Course of the collaboration between Le Furet du Nord - Decitre and Ekoo
As we explained above, the aim of this collaboration is to give booksellers a voice, both digitally and in-store, by placing QR codes in points of sale. In this way, customers can find the booksellers' expert advice. Ekoo audios are available both in-store and online. Audio is the easiest way for an expert to talk about his or her favorite books when he's not at his customer's side.
How does Ekoo work with bookstores? Quite simply, Ekoo begins by meeting with the teams at Le Furet du Nord and Decitre, visiting the bookstores to listen to the teams. The next step is co-creation and interviews, with audio recordings made by the booksellers and advisors. The final stage of this collaboration is training. Ekoo wants its customers to be autonomous. To achieve this, Ekoo teaches them to master their platform, so that audio implementation is easy and each user becomes autonomous.
How does Ekoo audio work on bookstore websites and in stores?
As you'll have gathered, for this collaboration, Le Furet du Nord and Decitre have chosen to use the Ekoo solution. This means that you'll find audio players on their website. These can be found on product pages and even on a page dedicated to booksellers' favorites "Our audio favorites". Simply click on the player to listen to a Nosoli bookseller's testimonial. On retail sites, audio reviews are easy to find, as shown in the image below:
Click on the widget below to listen to an example of an audio "coup de coeur". This one was made by bookseller Jérôme from Furet du Nord, who shares his interest in the book "Le livre des morts" :
The Furet du Nord and Decitre bookshops have even chosen to highlight their new audio favorites directly on their respective home pages.
The teams at Le Furet du Nord and Decitre want the booksellers' audio testimonials to be available in-store too. When there's no bookseller in store to help you, save time and scan the QR Code next to the book you've chosen. Frankly, it couldn't be easier. Just scan the little code with your phone. The bookseller will whisper his personal opinion about your choice. The next time you visit your favorite bookshop, be sure to put your ear to the ground when you see these posters:
Le Furet du Nord and Decitre didn't hesitate for a moment to call on Ekoo. They immediately understood that audio was THE solution to give their booksellers resonance, but also to create difference and preference with their customers. By listening rather than reading a review, customers can feel the emotion and sincerity of the bookseller's testimonial.
So what are you waiting for? Why not join the Ekoo adventure?
