Jonak showcases its teams’ expertise on its product pages.

Background

For more than 60 years, Jonak has been supporting women with shoe collections that combine style, quality, and craftsmanship. Behind each design lies meticulous attention to materials, creative inspiration, careful craftsmanship, and recommendations for wearing and caring for the shoes.

On an e-commerce site, however, this expertise is difficult to convey. Customers quickly scan product pages without always taking the time to explore all the information that would help them better understand a style.

Jonak therefore wanted to make its experts’ advice more accessible in order to help customers make informed choices and highlight the value of each pair of shoes beyond their technical specifications.

The project

To achieve this goal, Jonak partnered with EKOO to incorporate advice from its experts directly into its product pages through audio clips.

In just two weeks, more than 250 products were enhanced with audio content designed to complement the online shopping experience.

Far from being a simple reading of a product description, each video clip conveys the brand’s expertise in just a few seconds, focusing on four themes:

the materials, color, and country of manufacture;
the model's creative inspirations;
style tips to help customers put together outfits;
Best practices for caring for shoes and maintaining their quality over time.

This content allows customers to find online the same advice they might receive from a sales associate in a store.

The results

Thanks to these expert tips from Jonak, visitors can quickly find the essential information while continuing to browse the site.

In about 30 seconds, they understand a model’s unique features, can more easily visualize their purchase, and receive guidance that goes far beyond a standard product description.

Each audio clip is also automatically transcribed. These transcripts enrich the content of product listings and help boost their visibility on search engines, generative search engines (GEO), and large language models (LLM).

With this feature, Jonak transforms its product pages into true advisory spaces, where advice from its experts guides customers through every step of their shopping journey.

EKOO at our customer's

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