Ekoo, the voice marketing platform, has won the prestigious Jury Prize for Innovation of the Year 2023 at the One to One trade show in Monaco, the benchmark event for connected commerce. This recognition is proof of Ekoo's excellence in developing innovative e-commerce solutions.
Ekoo is the first platform to integrate audio capsules into the shopping experience. This approach enables retailers and e-tailers to give their brand a voice and provide more complete and engaging information to customers.
Ekoo's audio capsules are designed to meet the new habits of Internet users, who are consuming more and more audio content. In fact, according to a 2021 study by Edison Research, 55% of Americans aged 12 and over have listened to a podcast in the past year, while 43% have used voice command to search for information.
EKOO, the most innovative solution of the year: how voice influences the customer's buying journey?
Audio vignettes also help create a more immersive and emotional shopping experience. Voice is a powerful tool for establishing an authentic connection with customers and conveying stronger brand values. Ekoo's audio capsules can be used to tell the brand's story, explain product features and provide usage tips.
Ekoo was one of the first companies in the world to develop a voice marketing approach. This strategy is based on the idea that customers are above all looking for authenticity and emotion in their purchasing experience. Voice is an effective means of meeting these expectations and establishing a relationship of trust with customers.
By integrating audio capsules into the shopping experience, Ekoo is revolutionizing e-commerce and opening up new perspectives for retailers and e-tailers. With consumers increasingly accustomed to consuming audio content, this innovative solution helps to differentiate from the competition and create more memorable and engaging shopping experiences.
The Ekoo platform has been rewarded for its innovation in the field of connected commerce by integrating audio capsules into the Merci shopping experience. This approach makes it possible to respond to the new habits of Internet users, create more immersive and emotional shopping experiences, and establish more authentic relationships with customers. As a forerunner in voice marketing, Ekoo is paving the way for new perspectives in e-commerce.
