Podcasts: new trends and what's new in 2025 

Why is everyone addicted to podcasts? Spoiler: it's not just a passing fad. They're transforming the way we consume content, whether for entertainment, learning or listening to authentic voices share their expertise. So why the craze? Let's discover this fascinating universe!

A podcast is like a radio show... only better. Available anytime, anywhere, you can listen to it on the move, while cooking or before bed. It's a 100% personalized experience, with no constraints.

But the history of podcasts goes back to the early 2000s. Adam Curry and Dave Winer, two visionaries, invented a way of distributing audio content over the Internet. Since then, the format has gone from strength to strength, becoming a medium in its own right.

Today, podcasts are no longer a niche. They've become a habit for millions of listeners around the world. Flexible, intimate and accessible, this format appeals to the curious and the passionate alike.

Podcasts don't just convey information, they tell stories. And thanks to the power of the voice, they create an almost intimate connection with the listener. A warm voice, well-chosen music, controlled silences... everything is designed to captivate and transport. It's as if someone were speaking directly into your ear, making each listen unique and memorable. This format touches our emotions and gives us immersive experiences that no other medium can match.

Podcasts offer a direct and intimate connection with the public, a privileged space where stars, influencers and even political figures can express themselves without the filters of traditional media. No more pressurized interviews or tricky questions from journalists! Here, they take the reins of their discourse and create a direct, authentic relationship with their audience.

Take theexample of Léna Situations, as told to us by Konbini: she hosted Billie Eilish on her podcast Canapé Six Places, sharing an authentic, unfiltered conversation, while touring Paris on an open-air bus.

This format is a real all-rounder, allowing them to get closer to their listeners, bypass traditional media and speak frankly, sometimes with a bit of spice. This makes podcasts the perfect playground for those who want to do more than just talk: it's the ideal place to engage in sincere conversation, without media make-up.

In France, we listen to an average of 7 hours of content every month, which corresponds to a 14% increase in 1 year. And that's not all:

In the U.S., 109 million people listen to podcasts every month, averaging 28 minutes a day, again with a 7.5% increase in 1 year.

With 190 million listeners, "The Joe Rogan Experience" dominates the podcasting world. Since its launch in 2009, the podcast has welcomed prestigious guests for no-holds-barred discussions: scientists, artists, athletes and entrepreneurs.

Multi-talented personality Joe Rogan signed an exclusive deal with Spotify in 2020, valued at $100 million. His authenticity and varied subject matter make him a must-own.

What makes podcasts so captivating is their diversity. Whether you're passionate about mysteries of the universe, crime stories, lifestyle advice or even science fiction stories, there's bound to be a podcast for you. It's a bit like opening an infinite library, where each episode is a door to a new universe. And the best part? You can travel from one subject to another, in complete freedom, without ever getting bored. Podcasts offer us a wealth of content that educates, entertains and transports us like never before.

But the world of podcasts doesn't stop there. They're part of a wider revolution: that of audio as an essential strategic lever. Want to find out more about how to integrate podcasts and audio marketing into your strategy? The Ekoo white paper is here to guide you.

With key figures, innovations such as sound artificial intelligence and inspiring examples, it gives you all the keys to making audio a major asset.

Download and take the first step towards a powerful audio strategy!