Audio is everywhere. In our ears, our cars, our connected speakers, and even in our marketing strategies. Is audio just a buzzword? No, a real strategic lever! If you want to find out why it's become so important, and how it can transform the way we capture and engage an audience, Ekoo's white paper is a nugget not to be missed.
What exactly is a white paper?
A white paper is like a VIP guide. It gives you access to valuable information on a specific subject, with figures, trends and practical advice. No useless jargon, no blah-blah - just what you need to stay one step ahead.
At Ekoo, we've put together everything you need to know about audio marketing in 2025. From key statistics to futuristic innovations like sound artificial intelligence and voice cloning, this white paper is your passport to the future of audio communication.
Audio: when our ears become the star of marketing
Audio is on a roll, and that's no coincidence. In 2024, we saw an explosion in audio content, from podcasts to voice assistants to audiobooks. But why this craze?
- Flexible consumption: First and foremost, audio adapts to our busy lives. You can listen to a podcast in the car, a motivating playlist on the run or an audio book before bed.
- A direct, authentic link: Secondly, the voice has the magical power to create an emotional connection. Brands understand this: a well thought-out audio message can touch the heart.
- Increased personalization: Finally, with artificial intelligence, audio experiences become ultra-targeted. A simple message can be transformed into a real dialogue.
Need some figures to convince you? In 2025, 134 million podcasts were downloaded in France alone, and 65% of listeners say they are also influenced by what they hear. Spoiler: audio is more than just a trend.
What our white paper has in store for you
Ekoo's white paper is a concentrate of must-know information on audio marketing, organized around several captivating chapters:
- Introduction: The challenges of the audio boom and how artificial intelligence is redefining our uses.
- Key figures: Listening locations, preferred content types and top voice channels.
- Podcasts: why celebrities, politicians and brands are seizing on them at breakneck speed.
- Innovations : Dive into sound artificial intelligence, voice cloning and Text-to-Voice advances.
- Ekoo case studies: Discover how our solutions are transforming our partners' audio strategies.
- Conclusion: A clear summary and practical recommendations for integrating audio into your marketing strategy.
The white paper gives you the keys to
- A clear vision of current and future trends in audio.
- Practical tips for integrating audio into your marketing campaigns.
- Inspiring case studies showing how other companies have taken advantage of these tools.
- A dose of inspiration to imagine new ways of connecting with your audience.
The future is audio, and you don't want to be left out in the cold
By downloading this white paper, you're not just acquiring knowledge: you're positioning yourself as a forerunner in a world where audio is becoming a strategic weapon.
So, are you ready to discover how audio can transform your marketing? Download our white paper now and dive into the fascinating world of audio marketing.
