Key figures for audio in 2025: record-breaking trends

How about audio, the medium that's infiltrating everything, even the shower? In 2025, with its increasingly varied formats and unexpected listening contexts, audio is transforming our habits. But what are the key figures that prove its growing impact? We take stock!

Audio, that discreet companion that follows us everywhere: whether for relaxation, learning or information, it integrates into our lives with disconcerting ease. And where do we listen? They change according to our needs and habits. 

Whether with customized playlists or themed podcasts, audio adapts to every situation and responds to the specific needs of listeners. These varied listening contexts also offer brands a unique opportunity to create a real, authentic connection with their audience. An opportunity not to be missed!

By 2025, audio will be playing the diversity card: formats are multiplying, and the gaps in listening rates are narrowing every year. An evolution that promises even more surprises! 

Behind these figures lies an observation: listeners want flexibility. Podcasts, for example, can be listened to anywhere, from a coffee break to a sports session. With increasingly varied themes, they enable creators to reach specific, ultra-engaged audiences. A revolution in the way we consume content!

🔑 Key figure: French people listen to an average of 7 hours of content every month, which corresponds to an increase of 14% in 1 year.

These figures clearly demonstrate the importance of creating content that responds to the varied interests of listeners, and ensuring that we're where they're listening, on the right platforms. But audio isn't just a local trend, it's also exploding internationally.

🔑 Key figure: In the USA, 109 million people listen to podcasts every month, with an average of 28 minutes of listening per day.

And that's not all: in Asia, markets like China and India are experiencing a veritable explosion in audio content, thanks to local platforms like Ximalaya and JioSaavn.

Voice assistants are being used more and more... So why deprive yourself of even simpler and faster access to audio?

Audio platforms continue to transform our experience, making audio more accessible and integrated into our daily lives. But how can voice assistants go beyond simple task management? These technologies open the way to unprecedented marketing opportunities, such as product recommendations by voice command, or the creation of immersive experiences for consumers.

But do voice assistants really help to create a special bond with users? For example, a company could offer exclusive content accessible only by voice command. These innovations could make it possible to meeting the expectations of modern consumersWe're always on the lookout for efficiency and personalization.

In an international context, voice assistants also find specific applications: in India, for example, they facilitate access to education in regional languages, while in Africa, they connect remote communities to essential information via adapted audio content.

In 2025, audio will definitely be a mainstay of digital strategies. Whether it's podcasts, audiobooks or voice assistance, this format is becoming essential for engaging a diversified and loyal audience. How can we ignore the growing importance of audio, with numbers continuing to rise? It is now essential to integrate audio into a global strategy to maximize its impact.

But beyond the numbers, audio opens the door to infinite creativity. Whether for creating immersive content or inventing new ways of interacting with users, this format is becoming a fascinating playground. Brands able to explore these new audio opportunities will undoubtedly stand out from their competitors in the years to come.