Audio QR Codes to enhance the customer experience
In a world where consumer expectations are constantly evolving, customer interaction is becoming increasingly immersive and personalized. Audio QR codes are emerging as a major innovation, transforming the shopping experience into unique and memorable moments. As a result, more and more brands are adopting this technology to enrich the customer experience. But [...]
Integrating audio on your website: from simplicity to customization
In a world where multimedia content is increasingly enriching online experiences, audio is emerging as a strong new trend. Whether for podcasts, product announcements or welcome messages, integrating audio elements can simply transform the user experience on your e-commerce site. But how do you go about integrating [...]
The little-known benefits of audio in marketing
Sound is capable of arousing emotions, evoking memories and creating a sense of belonging. And it's often more direct and authentic than visual media. Studies in cognitive neuroscience suggest that the human voice can activate the brain's emotional networks more effectively than text. With [...]
Accessible e-commerce: how to adapt e-commerce sites for seniors
Seniors now spend more time on the Internet than any other consumer category. Impatient and often allergic to technology, retired people expect the web to be easy and accessible to them. But how can e-commerce sites adapt to this customer group, often overlooked by digital and marketing departments?
Record online sales for physical stores: which phygital strategy to implement?
How do you optimize your customer strategy in-store and on your e-commerce site? It's not easy to put an advisor behind every customer, especially when they're on your e-commerce site! An embodiment strategy is an easy way to differentiate and reassure your customers.
