Auchan is one of France's largest supermarket chains. The collaboration with EKOO was born out of a desire to promote the "Cultivons Le Bon" chain. These are products that are grown or harvested in France, with respect for the environment. The start-up Ekoo is responsible for promoting these products through audio testimonials.
Why is Auchan adopting audio in its digital strategy?
The Auchan brand uses audio to explain what lies behind its products. By putting the spotlight on product managers as well as producers to tell the story behind their products? They want to showcase their teams, but also their know-how and commitments. Thanks to this solution, Auchan wants to show how to consume better but also produce better.
How does Auchan integrate EKOO into its website?
The audio on the Auchan site is available right from the list page, so you can listen to the audio before entering the product page. This is a way of making it easier for customers to navigate on their phone, tablet or computer. Simply click on the audio capsule to launch the testimonial.
How does EKOO collect producer testimonials?
To promote its producers, Auchan has decided to give them a voice. To showcase their work and know-how. Who better than the producer himself to tell the authentic story of his own product? The EKOO solution enables producers' interviews to be collected remotely. A general enthusiasm thanks to the EKOO solution, which enabled them to showcase their work.
Listen to our audio clips on apples and cherry tomatoes :
How do the experts tell the product story?
The experts from Auchan and EKOO meet to create the audio together, at Auchan's head office. A real team spirit was created. From the very first meeting, the teams quickly understood the principle and adopted the right methods for producing quality audio. Today, over 110 audio capsules are online, and Auchan is increasingly autonomous in creating its own audio.
How did EKOO manage to promote Auchan products?
With the Sugar Less range, Auchan wanted to develop products containing less sugar to suit people suffering from diabetes. This range required months of development and research.
Thanks to EKOO, the products in the range are highlighted, allowing consumers to discover what's inside. In particular, Auchan provides information on recipes and ingredients.
EKOO has brought Auchan's producers and product managers together through audio. It gives a voice to the professions behind the brand. It also makes products accessible to the visually impaired and offers a whole new digital experience to website visitors. Thanks to EKOO, Auchan creates a link with its customers, employees and producers.
