Audio news

How VOICE TECH impacts commerce

More than 50% of consumers use voice technology on a daily basis. With these new habits, marketers need to reinvent themselves by focusing on producing innovative forms of audio content that offer fast, accurate responses to users to engage consumers.

Read more "
Digital news

Accessible e-commerce: how to adapt e-commerce sites for seniors

Seniors now spend more time on the Internet than any other consumer category. Impatient and often allergic to technology, retired people expect the web to be easy and accessible to them. But how can e-commerce sites adapt to this customer group, often overlooked by digital and marketing departments?

Read more "