Champmarketas BtoB leader in champagne saleshas built up a solid reputation thanks to its wide range of quality champagnes from the most renowned houses.
Nevertheless, buying champagne on the Internet can present challenges for consumers. To make thebuying experience more authentic and immersive, Champmarket has chosen to integrate audio into its website, in partnership with Ekoo.
Strengthen the expertise of Champmarket and cellar managers
Champmarket uses Ekoo technology to embody theexpertise of cellar managers, collecting their testimonials to share with customers. These audios offer valuable insights into thehistory of each champagne house. But also of the unique processes used to produce each bottle and the know-how that permeates each cuvée.
This is an excellent strategy for establishing a stronger, more intimate connection with customers. It allows them to feel a certain connection with the experts who helped create the champagne they're looking to buy.
Listening to the story behind each cuvée creates an interactive online tasting experience.
In order to gather testimonials from the masters of the champagne houses to pass on their passion and expertise to Champmarket customers. Ekoo relies mainly on video-conference interviews and face-to-face meetings.
The EKOO solution enables interviews with householders to be collected remotely. The virtual format facilitates these exchanges, allowing flexibility and suiting geographically distant participants. This was the format chosen for the collaboration with Auchan producers.
However, Ekoo and Champmarket go beyond simple virtual interviews and take the necessary steps to organize meetings with the cellar masters. It's during these exchanges that Ekoo can really grasp the nuances of the masters' work, gathering complete and authentic testimonials.
Audio to tell the story of the famous houses?
The story of a champagne house is an integral part of its identity, what makes it unique and special. Audio brings authenticity to these stories, allowing consumers to connect with the houses on a much deeper level.
With fascinating stories shared directly by the cellar managers, the history of each house becomes a meaningful preamble to the tasting experience, adding a new dimension to customers' perceptions of champagne houses.
As you journey through these stories, you'll be immersed in a journey through time that explores the family and geographical history of the house, the unique traditions of the grape varieties, the pruning of the vines and the commitment to organic practices...
How do cellar managers add value to their vintages with Ekoo?
Each vintage has its own story to tell. And who better to share these stories than the cellar masters themselves?
The audios allow these experts to talk in detail about each cuvée, sharing interesting anecdotes, food pairing information and unique aspects of production methods. Every vintage, every aroma, every pairing finds its echo in the audio capsule, enabling champagne lovers to understand and appreciate all the subtleties of their beverage.
This promotes a better understanding and appreciation of each cuvée. In particular, it helps customers to make an informed choice when buying or offering a champagne.
Live an immersive experience through the audio in the boxes
Audio innovation has opened the door to an entirely new tasting experience with boxed sets. The way these testimonials are integrated into the buying experience introduces consumers to a truly immersive experience.
Customers don't just buy a box of Champagne and listen to a basic description of the bottles included. Instead, the chefs de caves themselves guide them through the history of each cuvée. Customers learn where the grapes come from, the winemaking method used. But also the unique character of the terroir, the flavors to anticipate, the evolution of aromas over time. Finally, a few anecdotes linked to the making of each cuvée are shared.
Customers can discover the house and explore a farandole of flavors, all from the comfort of their own homes. This approach transforms the act of buying and tasting champagne into a personal, immersive adventure for each customer. It significantly enhances their overall experience.
