Parfums Caron, a prestigious French perfume house founded in 1904, has always stood out for its audacity. With this strong identity, conveying the olfactory and emotional content of these fragrances on caron.fr can be complicated. That's why Caron is collaborating with EKOO and giving the floor to Jean Jacques, the house's perfumer. In this article, we explore how Caron uses audio to tell the story of its olfactory universe in an immersive and captivating way.
Audio: a new way of telling the olfactory story
To bring Caron's unique olfactory experience to life, the House has chosen to give Jean Jacques a voice. Visitors to the Caron website can now listen to the inspirations andstory behind each fragrance via audio capsules.
Each perfume created by Caron has its own personality, a soul that reflects the person who will wear it. However, it is sometimes difficult to convey these subtleties through a simple screen. How can a perfume be discovered without the customer being able to smell it physically? That's whereaudio comes in. Thanks to EKOO, Jean Jacques, the perfumer, can share the specifics of each fragrance and reveal all the secrets behind them. When customers listen to him, they are immersed in a spellbinding olfactory universe, even through a screen.
Developing the imagination and knowledge of a great perfume creator through audio
For Caron, a fragrance is not simply a composition of scents. It tells a story and is the fruit of exceptional talent, embodied by Jean Jacques. Each fragrance reveals a fusion of creativity, passion and a meticulous selection of environmentally-friendly raw materials, in perfect harmony with the values of the house. The audio capsules allow this master perfumer to share his inspirations and reveal the mysteries behind his compositions. Giving Jean Jacques a voice on the Caron website enriches the customer experience and elevates Maison Caron to the status of olfactory storyteller.
Ekoo and Caron: efficient collaboration in all languages
The success of this innovation is the result of close collaboration between the Caron team and the EKOO team. Together, they harmoniously recorded and integrated the audio capsules into the product sheets on the Caron website. This partnership allows customers to discover the world of the House and the secrets of its emblematic fragrances. But the project doesn't stop there: Caron, a brand without borders, has decided to extend its audio in several languages. The Caron x Ekoo project opens the door to an international audience.
The EKOO solution on the Parfums Caron website represents an essential innovation. It offers visitors an immersive, captivating and innovative experience. Audio reveals the olfactory mysteries and fascinating inspirations behind each fragrance that cannot be smelled on a site. Thanks to audio, Caron transcends the limits of traditional perfumery and sets new standards in olfactory storytelling.
