Awarded the prestigious Coup de Coeur du Jury prize at the LSA Tech for Business event, Ekoo has established itself as a leader in the field of audio marketing. This triumph underlines not only the excellence of its solution, but also its disruptive potential in a rapidly expanding market.
Ekoo, an avant-garde retail solution?
Faced with an increasingly competitive web environment, companies are constantly looking for ways toimprove userengagement. Thanks to Ekoo, integrating audio becomes an accessible strategy for enriching the online experience. By focusing on immersive sound navigation, the start-up responds to the boom in digital audio and opens up new perspectives for reinventing e-commerce and online communication.
Companies add a touch of authenticity and humanize their products. They enable product managers to speak out both digitally and in-store. The possibilities are vast for companies wishing to add a touch of audio to their digital identity. This solution marks a significant evolution, part of a trend where audio is gaining in importance, particularly with the craze for voice assistants and audible content.
What is LSA Tech for Business?
The LSA Tech for Business is a renowned annual event. It showcases technological innovation in the retail and commerce sector.
The renowned competition recognizes the most promising and disruptive solutions to today's market challenges. Participating startups and companies are evaluated on criteria of innovation, commercial potential and impact on the industry.
It's also an opportunity to meet some of the biggest names in retail and discuss tomorrow's challenges with them. Emilie shares her experience on LinkedIn, recalling precious moments spent with Michelle Lau of Alibaba Group and Gonzague de Pirey of LVMH.
How did Ekoo win the jury's "Coup de Coeur" award?
As part of its quest for innovation and differentiation, Auchan, one of the world's leading retailers, has teamed up with Ekoo.
This collaboration, presented during the competition, aims to enrich Auchan's online customer experience with Ekoo's immersive audio. Auchan gives a voice to producers, product managers and experts. This adds an extra dimension to its customers' browsing experience and enhances the accessibility of its digital offering.
The synergy between Ekoo's expertise in audio technology and Auchan's commercial reach marks a turning point in the retail sector. While offering a renewed user experience and increased proximity between the brand and its consumers.
