The catalog isn't dead, but it needs to reinvent itself. Product descriptions are not always enough to make the right choice. These are often underdeveloped because of the limited space devoted to them. That's why brands are turning to audio to give their teams a voice. The Ekoo solution makes this dream come true, by integrating audio QR Codes into brand catalogs.
Booksellers talk about their favorites via audio QR codes in the catalog
The Furet du Nord bookshop has reached a milestone by including Ekoo audio products in its Christmas catalog . A great source of pride for the Lille-based start-up. Furet du Nord has already created over 150 audio widgetswidgets, so that its booksellers can share their favorites.
In-store, customers can also find the booksellers' favourites, but in the form of audio audio QR Codes, printed on stop-rays. In this way, they can benefit from invaluable advice and hear the opinions of experts, even when sales staff are unavailable.
Why has the bookshop opted for Ekoo's audio solution? Whether on digital or physical media, customers lack information when advisors are absent. What's more, publishing houses impose the same descriptive text on all brands. With audio testimonials, the famous bookshop adopts an original and authentic marketing solution to stand out from its competitors.
That's why Furet du Nord and Decitre bookshops are integrating audio QR codes into their end-of-year catalogs. Booksellers and advisors whisper their advice in customers' ears, even from the comfort of their sofas. To hear them, simply scan the audio QR Code in the catalog, which is located next to the photo of the book.
Christmas gift ideas from the booksellers' catalog
Do your loved ones love games or reading? Furet du Nord is the perfect place to find the perfect gift for them!
Furet du Nord is bringing out 2 Christmas catalogs! The first, the largest, lists a wide variety of board games for young and old, as well as books of all kinds. The second, smaller one, is dedicated exclusively to novels. Both contain the audio favorites of our booksellers.
To help their customers make the most of their gifts, the brand highlights all the favorites made with the Ekoo solution. Each one is surrounded by a red frame, with its own audio QR Code inside. All the customer has to do is take out their smartphone, scan the QR Code, then listen to hear the opinion of the reading enthusiast behind it.
The audio QR codes in the catalog are testimonials from booksellers, who give an authentic account of their opinion of the book or game in question. They talk about their personal feelings, while providing additional information compared to the back cover of the book, or the written description of the game. Thanks to their voices, they can convey emotions where text cannot.
You too can test the experience and integrate audio QR Codes into your brand's catalog.
