E-commerce in the ready-to-wear sector is highly competitive. It's becoming imperative to innovate in order to engage customers, make them understand product secrets, demonstrate unquestionable expertise, and above all, create authentic emotions. However, words alone are no longer enough, and that's where EKOO comes in. The solutionintegrates audio capsules to tell the story of products in an immersive way. In this article, we explore how brands such as Jules, Rouge Gorge, Damart and Plume Paris have adopted EKOO in their product descriptions.
How does Jules tell her story about styling and making her own clothes?
Jules' audio capsules are created by the brand's stylists and offer authentic expert advice. Thanks to EKOO, Jules has integrated these audio capsules into its product and listing pages. Take the example of "Jean 59". Simon, Jules' stylist, tells the story of these jeans made in his factories in the North of France. They are made from recycled materials and are waterless. Simon doesn't just give information about the jeans. He shares tips and advice on how to wear and combine them for the perfect look.
How does Rouge Gorge integrate audio into its product sheets?
The Rouge Gorge brand, specialized in the design and sale of women's lingerie, gives its teams a voice. They recount the secrets of lingerie and swimwear, relayed through audio capsules in their product sheets, to provide customers with the best possible guidance. These audio capsules offer customers invaluable assistance, similar to that of an in-store sales assistant, permanently available on their website.
For example, 80% of women don't know their bra size. The audio capsules guide customers through the purchasing process, helping them to make informed decisions.
Rouge Gorge is highlighting its commitments, notably with their special "Soutien rose" collection for pink October. The brand has created a collection of lingerie and swimwear adapted to the care pathway. Using the Ekoo solution, the brand inserted audio capsules on the product pages of this collection. The capsules showcase the brand's ambassadors, who talk about the collection's products and their own experiences.
How does Damart explain thermolactyl with audio?
Damart, the famous French clothing brand specializing in thermolactyl articles, has chosen to give its product managers a voice through audio capsules. These allow the brand to explain in detail the technical aspects of its famous thermolactyl and help customers choose the right degree, for example. By highlighting their French know-how, Damart reinforces its commitment to quality and authenticity. Integrating audio to communicate technical information proves to be a wise choice. Indeed, for customers, listening to explanations is more comfortable than reading them, especially on a phone with a small screen. This approach takes into account the needs of customers, especially when their eyesight starts to fail, generally from the age of 45. In this way, Damart underlines its commitment to an optimal customer experience, combining accessibility and technical expertise with the EKOO solution.
How does Plume Paris give its designer a voice on its product sheets?
Plume Paris, the committed clothing brand with a business model based on pre-orders, collaborates with EKOO. The integration of EKOO's solution on Plume's website enables the brand's iconic designer, Céline, to speak in an immersive way. Céline, who has a strong identity on social networks, also becomes the incarnation of the brand on her site. Thanks to EKOO, customers now have the opportunity to better understand the products, their stories and Céline's inspirations for these handmade garments. This authentic approach strengthens the bond between Plume and its customers, offering a more personalized online shopping experience.
What we remember about audio in product sheets!
Brands find themselves in EKOO with strong results, an 80% listen rate and a significant 40% increase in conversion. The platform offers companies an effective way to reach and engage their target audience. The integration of audio capsules thanks to EKOO brings an authentic, immersive and human dimension to product sheets, enabling customers to benefit from advice and assistance 24 hours a day. Clearly, EKOO opens up new opportunities for brands wishing to enhance their online visibility and strengthen their relationship with their customers. In short, EKOO is an invaluable tool for any company wishing to stand out from the crowd.
