What is an audio testimonial? It's an audio extract available on various media: website, product sheets, communication supports, packaging, stop-ray... . It can be produced by a brand employee or a customer. The aim is to authentically tell the brand's story, the benefits of its product, or its expert advice. But how do you create a good audio testimonial for your website? Here's our advice on how to make your team's testimonials a success.
What makes a good audio testimonial on your website?
The content possibilities for an audio testimonial are multiple. It all depends on who you' re talking to and what your brand's issues are. You can find :
- A testimonial from a range manager who shares his product's manufacturing secrets
- A salesperson 's audio testimonial on his favorite product
- CEO's testimonial about his brand's history and values
- Audio testimonials produced by the teams to embody an employer brand
- Audio testimonials on how to use a product
- ...
discover the audio testimony of a picard range manager
When you record yourself, to be sure of producing a good audio testimonial for your website, you need to remember one important rule: an audio testimonial is not a commercial. So avoid using marketing terms. It's also important to use your own words. The listener must have the impression that you're talking to him or her.
What is the ideal length of a good audio testimonial?
A good audio testimonial on your website should be short and to the point. Your customers are the ones who will be listening. You need to grab their attention, so they'll listen all the way. We therefore recommend that you record audio of 30 seconds maximum. Of course, there are exceptions.
The 30-second audio is perfect for testimonials about common products such as books, board gamesfood products, ready-to-wear, etc. Especially for BtoC brands. In less than 30 seconds, you can talk about your favorite product, how to use it, your values, or even your manufacturing secrets.
For a highly technical product, a good audio testimonial can be longer. Some Ekoo customers produce audio testimonials that last more than 1 minute. This is the the case of Spenglerthe European market leader in stethoscopes, which offers medical products made in France. In this case, a good audio testimonial needs to be much more precise. Indeed, the Spengler teams talk about all the technical aspects of their stethoscopes, to help doctors understand all their specific features. In this way, all the product's advantages are highlighted and embodied in an authentic testimonial. This is why, in some cases, it is possible to create audio clips lasting around 1 minute.
Little tips to know
If time and content are the two most important points, here are a few a few additional tips that will enable you to record a good audio testimonial on your website.
Before you start recording, you can prepare a text. But don't write it out in full. Instead, make a list of ideas, because you don't have to read it. Reading makes the testimony less authentic.
Record your voice testimony in an isolated, quiet room. The slightest noise can interfere with your audio, even a loud fan. That's why it's essential to record in a soundproof room, to make listening as pleasant as possible.
If some of your colleagues are also preparing for an audio workshop, feel free to compare your drafts with them for inspiration. And don't hesitate to record your audio testimonials together. Listening to them can reassure you and give you an indication of the tone to use.
If you have recording equipment, such as a microphone, use it. A good audio testimonial on your website should sound good.
For a successful vocal testimonial, we advise you to smile during your recording. Your tone will be naturally more jovial. This will make the audio more pleasant to listen to.
Be careful not to speak too fast. Without video, listeners focus solely on your voice. You need to make your speech perfectly audible. You need to be articulate, speak loudly enough and not too fast.
