For e-tailers, expanding their audience and building loyalty is becoming both costly and complicated. Adapting to new consumer habits is important if you want to be as close as possible to your customers. Increasingly, audio, particularly voices or podcasts, is taking on a major role in our content consumption. In this context, EKOO stands out by offering an innovative solution for integrating audio capsules on websites. In this article, we explore how EKOO can help companies stand out from the crowd, while reaching new audiences eager for new experiences.
The rise of audio in digital marketing
First of all, audio is emerging as an unavoidable trend, reshaping the dynamics of business-audience interaction. Indeed, the daily consumption of audio content has become commonplace. According to a study by Médiamètrie, in France in 2023, 84% of 15-80 year-olds will incorporate at least one audio element into their routine. This is due to the convenience that audio offers for effortless consumption. Secondly, an emerging trend shows that consumers are looking for a closer connection with brands. So audio is a solution for establishing meaningful emotional connections.
Create engaging, multi-platform, internationalaudio content
EKOO enables the creation of captivating audio content, perfect for buyers looking for a close relationship with brands. Indeed, sharing values, like the president ofAESIO speaking on the site, thehistory of the brand, like the champagne house Ruinart, or detailed explanations on the technicality of products, like Damart with its thermolactyl, become accessible via audio capsules.
The EKOO solution offers multi-platform distribution, both online and in-store. Audio capsules are integrated on websites or in stores via QR codes. This makes it possible to reach a connected and physical audience in-store, where advice is not always available.
With the ability to generate audio in several languages, the EKOO solution opens up opportunities for brands to reach an international audience. This technological breakthrough represents a response to the diverse needs of a global market.
Reassure a new audience with customer testimonials and facilitate accessibility
Highlighting the positive impact of customer voice reviews adds a new dimension to testimonials. Listening to authentic voices builds trust with new buyers. We get more precise details of the customer experience and captureemotion through the voice. This is not always possible with written text.
EKOO promotes accessibility by offering essential information without drowning the user in a mass of text. Audio capsules make information more accessible, especially on smartphones where text can be too small for the visually impaired. They also save time for users, who can get information while carrying out other tasks. This makes it easier to keep the attention of a potential customer who is new to a brand's product or service.
The EKOO audio solution is an essential ally for companies looking to expand their audience. Indeed, by capitalizing on the power of voice, EKOO offers possibilities for creating immersive experiences, reinforcingengagement and reaching a new audience. This solution paves the way for more authentic communication, in tune with new consumer habits.
