Nocibé, the famous cosmetics brand, highlights its expertise and promotes its products in an innovative and accessible way. The brand gives a voice to its product managers through audio capsules included in its product sheets. In this article, we explore how Nocibé transforms the online shopping experience into a personalized and enriching one for its customers, just as it does in store.
How does Nocibé share the advice of its e-commerce and in-store teams?
To enhance its expertise, Nocibé's expert advice is available omnichannel, both in-store and on the website. To offer customers an online shopping experience as enriching as in a physical store, Nocibé gives its product managers a voice through audio capsules on product sheets. Thanks to these audio capsules, customers feel accompanied throughout their purchasing journey. It's as if they had their own in-store consultant. By showcasing its teams and making their advice an indispensable part of the purchasing process, Nocibé builds customer trust and loyalty.
How does Nocibé share the secrets of its products and the experience of its gift sets?
The brand gives the floor to its product managers, experts in the products manufactured by Nocibé. They provide detailed information on benefits and advantages, ingredients and application tips. For example, they share tips on how to apply Mini Maxi mascara. In addition to telling the secrets of its products, Nocibé enhances the customerexperience. In fact, thanks to audio capsules, the product managers accompany customers who wish to offer gift sets. The different offers on the site are more accessible and easier to understand thanks to audio explanations. This approach enables customers to make informed choices and increases the perceived value of Nocibé products.
How did this project transform the expertise of the Nocibé teams into audio on the site?
To carry out this project, two areas of expertise came together: cosmetics and audio. By getting together, we exchanged and shared our know-how to co-construct these audio capsules together. EKOO and Nocibé teams worked together efficiently to guarantee a rapid launch. In just one week, the teams recorded, edited, integrated and put the audio capsules online on the Nocibé site. This efficient collaboration between the teams demonstrates the motivation and energy put into this great project.
By highlighting its expertise, promoting its products and teams, and supporting its customers, Nocibé has positioned itself as an expert in the field of online cosmetics sales. Thanks to this approach, Nocibé continues toinnovate. The brand pushes the boundaries to offer its customers an exceptional shopping experience.
