Twenty D.C, a brand specializing in the manufacture and sale of collagen powder, is faced with a problem: how to present the benefits of collagen and reassure its customers about the quality of food supplements? Twenty D.C dreams of giving its customers a voice on its website. Ekoo makes it possible 🙂 !
Why has Twenty D.C. turned to audio?
Twenty D.C offers a wide range of collagens. How do we do it? You don't know what collagen is? Well, that's precisely the problem with the brand. Normally, we find out more about a product before we buy it: we read the product sheet, the instructions for use, the customer reviews... . However, several obstacles have been identified:
- Young people are reading less and less. Glued to their smartphones, social networks are the new way to communicate with friends. In fact, audio has revolutionized their discussions. Messenger, Snapchat, Instagram, WhatsApp... social networks offer them the chance to communicate via voice messages. According to Le Figarovoice messages were the 2nd most sent file on the Messenger platform in 2018, behind photos.
- Older people's eyesight is failing. As a result, reading the fine print on websites is becoming increasingly difficult for them. To top it all off, product information leaflets are written in a very small font.
For Twenty D.C., audio seems to be the perfect way to get the word out about its product. Indeed, collagen can be frightening at first. It's a product that acts directly on your health. Advice from a salesperson and customer reviews are therefore very important. By choosing the Ekoo solution, Twenty D.C gives a voice on the site to its ambassadors, who can talk about their experience with an authentic and reassuring audio testimonial.
How is the Ekoo - Twenty D.C collaboration going?
The aim of this collaboration is to reassure and advise customers, but also to introduce them to the use of collagen. Audio is the new focus for retail companies. Twenty D.C has put its trust in Ekoo by choosing its solution. Ekoo audio products are available on the brand's e-commerce site, as well as in its stores via QR Codes.
Ekoo is a platform where customers can record and integrate their audio independently.
How do you integrate the Ekoo solution into your website?
The Ekoo team supports its customers from A to Z. This support includes team training on the Ekoo platform . The Ekoo platform is easy to learn and use. In addition to training, Ekoo provides its customers with clear and precise documentation. It took the Twenty D.C technical teams just 2 hours to integrate the 1st audio from co-founder Maxime.
To integrate an Ekoo audio player on a website, simplyembed the script (provided in the customer back office) on the page you want. All your customers have to do is click on the player and listen.
Did you see it? It's as easy as pie! So what are you waiting for to test the Ekoo solution?
